A preview built to last
Tecovas builds handcrafted Western boots with a cinematic, ranch-worn eye, and it carries that eye into its shared links further than most brands bother to, a real photo behind every page. What hand-placed images can't do across 1,400 boots is render each page its own card, framed for the preview and current on every drop. That's what we built.
www.tecovas.com
Tecovas
Paste any Tecovas page, a roper, a work boot, the whole men's lineup, and watch its share card build itself.
Tecovas has spent ten years turning the cowboy boot into a direct-to-consumer object of desire: goat and calfskin ropers stitched by hand, work boots built for the ranch, all of it shot like a short film about West Texas at golden hour.
When one of those pages gets shared, the preview image does the same job as the storefront window, and Tecovas already treats it that way, giving each page a real, on-brand photo where most brands settle for one logo. The catch is mechanical. Every one of those images is placed by hand at a fixed size, so a preview frame trims it and it holds whatever was set the day it went up.
So we built Tecovas a share card that behaves like the rest of the site, each boot on its own bone-cream ground, its name and price in a heritage serif, sized to the preview frame and re-drawn every time the lineup changes.
The Tecovas look
Tecovas was founded in Austin in 2015 and now handcrafts around 1,400 styles, from goat-leather ropers to waterproof work boots, sold direct online and through a growing chain of its own stores on the back of a $56M Series C. The look is unmistakable, all bone-cream grounds, near-black heritage serifs against a saddle-rust accent, and cinematic ranch photography where the boots read as broken-in rather than staged. We built the card straight from that palette and type so a shared link carries the same room as the site.
- Platform
- Shopify (headless, Sanity-fronted)
- Image hosting
- Sanity CDN (cdn.sanity.io)
- Typeface
- Borax (display) with Mundial for labels
- Colors
- Bone cream #FCF9F4 Ink black #14110D Saddle rust #A34A22 Cognac leather #9E5C2E
Homepage
www.tecovas.com
Tecovas
Handcrafted cowboy boots and Western wear, built to last.
www.tecovas.com
Tecovas
Handcrafted cowboy boots and Western wear, built to last.
- URL
- www.tecovas.com
- Share image
- File size
- 139 KB
- Dimensions
- 1200 × 783
- What we built
The Tecovas homepage already shares a real campaign photo, a couple at a fence at dusk, and it is a good one; it is just delivered at 1200×783, so a link preview letterboxes it. Our home card sits in the same world: the Tecovas wordmark and the boot-heel maker’s mark on the brand’s bone-cream ground, sized exactly to the preview frame. The point here is not a prettier picture but a live one. A home card can carry whatever season Tecovas is running, the fall boots, a store opening, a holiday capsule, and refresh itself across every shared link on its own, instead of waiting for the tag to be swapped by hand.
Product page
www.tecovas.com
The Earl
Men's Roper Boot in Brown goat
www.tecovas.com
The Earl
Men's Roper Boot in Brown goat
- Share image
- File size
- 1.4 MB
- Dimensions
- 1200 × 1200
- What we built
Tecovas already puts the real boot on every product page, its own studio shot, never a stand-in. Our card reads that page and carries the shot into a preview built for the frame, The Earl on the brand’s bone-cream, the “Roper Boot” eyebrow in saddle rust, and the name in the heritage serif over a plain $325. Their current share image is the same boot as a 1.4 MB square on black, which a preview trims top and bottom; ours holds the full 1.91:1 frame and re-draws for every one of the roughly 1,400 boots in the range, so The Doc, The Cartwright, and the next drop each arrive as their own card without anyone building one.
Collection page
www.tecovas.com
Men's Cowboy Boots & Western Boots
www.tecovas.com
Men's Cowboy Boots & Western Boots
- Share image
- File size
- 74 KB
- Dimensions
- 975 × 400
- What we built
Collection pages are the one place the hand-set approach strains. The men’s-boots page currently shares a 975-pixel lifestyle crop, boots and jeans on a bench, that comes in low-res and wide and doesn’t name the category. Our card reads the collection’s own title and sets “Men’s Cowboy Boots & Western Boots” large in the Tecovas serif on bone-cream, full resolution and squared to the preview. Point it at the women’s boots or the cowgirl collection and it titles itself to match, so every category a customer shares says what it is.
Want every Tecovas link to wear its own boot?
We render an on-brand share card for every page, framed to the boot on it and redrawn on its own as new styles land, with no changes to your site.
Get your cards →Have a store with the same gaps?
OpenGraphImage.com is built by Paper Crow, a software development agency specializing in AI process automations and application development. The same team behind these cards takes on custom builds — the kind of work that turns a page like this into previews worth sharing. If that's you, let's talk.
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This is an independent concept study. OpenGraphImage is not affiliated with Tecovas, and Tecovas is not a customer — the cards shown are our own illustrations of what's possible, for informational purposes only. All brand names and marks belong to their owners.