No two links alike

Cotopaxi already sends a clean, on-brand photo when its homepage is shared, a warm lifestyle shot that suits the brand well. The catch is that it is one fixed image, set by hand, and the same picture rides along whether someone shares the homepage, a pack, or a collection. Our home card holds that brand feel in Cotopaxi’s terracotta and Gotham wordmark, and it frees every other page to carry its own. Swap the campaign and the cards follow on their own, across every shared link, without anyone reaching for a file to replace.

The current preview for a collection is a single product photo, tall and low-resolution, so a feed crops and softens it, and it never says which collection you are looking at. Our card names the collection in Gotham on the terracotta ground, with the Del Día colorway column down the edge, so a shared Backpacks link reads as Backpacks. It takes the name straight from the page, so a new collection is captioned the day it goes live rather than waiting on someone to draw a banner for it.

Every Cotopaxi pack has a sharp studio cutout, but the shared preview is a 630-pixel transparent PNG, so the pack floats with no ground of its own and drops onto whatever flat color each app paints behind it, cropped square and carrying no name or price. Our card sets that same pack on Cotopaxi’s warm terracotta at full width, beside the name and price in Gotham, with the whole Del Día colorway in frame. It reads the pack straight from the page it sits on, so a maroon-and-teal daypack and a lavender sling each show up as themselves, priced and grounded, the moment the page exists.